G.O.O.D. Music, Young Money, and YG all together in one video? You might be thinking that this is the collab of the century, but its actually just the new Adidas commercial with Jeremy Scott and his favorites: Nicki Minaj, Big Sean, and my favorite Korean pop sensation 2NE1. The new advertising campaign is called “All Originals Represent” and feature the artists representing different parts from all around the world. Hermann Deininger, CMO of the brand, says, “This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them“. The campaign will be represented in television, cinema, digital, retail, and print, focusing on these different cities around the world.
via hypebeast